The Fat Lady Sings for Airplay Quotas: Cultural Protectionism Disrupted

domestic_share_of_music_onlineThe digital revolution has triggered dramatic shifts in how cultural products like music, books and film are produced, distributed and consumed. They are no longer physical items to be printed or pressed, but frictionless streams of bits. The commercial implications are now apparent to all. Less well-understood, though, is the cultural significance of this revolution. Existing research concludes that the ‘domestic share’ of music consumption (e.g. the proportion of music consumed in France that is produced by French artists) is high and has, if anything, increased since 1990. Our new research suggests that this share is lower online – particularly amongst countries with airplay quotas. Such quotas are the traditional response to concerns of cultural hegemony, but will almost certainly be futile in future: analogue policy in an increasingly digital world.

The Fat Lady Sings for Airplay Quotas: Cultural Protectionism Disrupted

This post, on the Nesta website, previews results for some work I’ve doing with Andrew Somerville (from Semetric, the company behind Musicmetric).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s